Criterion Executive Search
Criterion Executive Search is a Florida-based executive recruiting firm specializing in direct-hire placements across accounting, finance, IT, healthcare, and executive leadership roles.
Challenge
Criterion Executive Search has built a strong reputation through decades of successful placements and long-term client relationships. However, their digital presence no longer reflected the depth of their expertise or the breadth of industries they serve. The existing website lacked clarity around services, was difficult to scale with new content, and did not effectively communicate trust or authority to first-time visitors.
As the firm continued to grow, there was also a need for a cleaner information architecture that could support recruiters, candidates, and hiring managers without overwhelming any single audience.
Approach
High Octane Brands approached the project with a focus on clarity, credibility, and longevity. We began by refining the firm’s messaging to clearly articulate who they serve, what differentiates them, and how their process delivers value.
From there, we modernized the site structure to support scalability, improved performance, and SEO best practices. The design system was intentionally restrained and professional, reinforcing trust while allowing content to take center stage. Technical decisions were made to ensure the platform could evolve without requiring frequent rebuilds.
Outcome
The refreshed Criterion Executive Search website now presents a clear, authoritative digital presence aligned with the firm’s real-world reputation. Recruiters benefit from a platform that supports growth and content expansion, while candidates and clients experience a streamlined, professional introduction to the brand.
The result is a future-proof foundation that supports ongoing recruiting efforts, improves engagement, and positions CES for continued expansion across industries and markets.
.jpg og_image_alt: CESFL case study preview. cta_label: Start a similar engagement cta_link: /contact ---Challenge
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Approach
We mapped a clearer narrative and supporter journey to reinforce trust and simplify conversion.
Outcome
Deliverables and impact metrics will be documented after client confirmation. Metrics are listed as TBD until verified.
Next steps
We can scope a similar engagement with timelines and deliverables mapped to your goals.