Poker Run
Poker Run is a large-scale experiential event brand combining live entertainment, logistics, and digital coordination for high-attendance poker run events.
Challenge
Poker Run events involve large crowds, tight timelines, and complex coordination between organizers, sponsors, and attendees. The existing digital presence struggled to clearly communicate event details, schedules, and registration information, especially during peak traffic periods leading up to live events.
The challenge was to create a digital platform that could handle real-world event pressure while remaining easy to update, easy to navigate, and resilient during high-demand windows.
Approach
High Octane Brands approached the project with an emphasis on clarity, reliability, and performance. We focused on organizing information in a way that mirrored how attendees actually experience the event, prioritizing schedules, locations, and registration flows.
From a technical perspective, we implemented a scalable architecture designed to support traffic spikes and frequent content updates without introducing complexity for organizers. UX decisions were guided by real-world usage scenarios rather than purely aesthetic considerations.
Outcome
The resulting platform provided Poker Run with a dependable digital foundation capable of supporting large-scale live events. Attendees benefited from clearer communication and smoother registration experiences, while organizers gained a system that could be updated quickly as event details evolved.
This engagement demonstrates how thoughtful digital strategy and technical execution can directly support complex, high-visibility events where reliability and clarity are critical to success.
Next steps
We can scope a similar engagement with timelines and deliverables mapped to your goals.